Community mobilization to modify harmful gender norms and reduce HIV risk: results from a community cluster randomized trial in South Africa

Audrey Pettifor, Sheri A Lippman, Ann Gottert, Chirayath M Suchindran, Amanda Selin, Dean Peacock, Suzanne Maman, Dumisani Rebombo, Rhian Twine, Francesc Xavier Gomez-Oliv, Stephen Tollman, Kathleen Kahn, and Catherine MacPhail

Community mobilization (CM) is increasingly recognized as critical to generating changes in social norms and behaviors needed to achieve reductions in HIV. We conducted a CM intervention to modify negative gender norms, particularly among men, in order to reduce associated HIV risk.