Shifting the narrative: from “the missing men” to “we are missing the men”

Thirty years into the HIV response, there is growing recognition that engaging men will be key to reaching the global UNAIDS fast‐track targets of 90‐90‐90 by the end of 2020 – whereby 90% of people living with HIV know their status, 90% of those who know they are positive are on antiretroviral therapy (ART) and 90% of those on ART are virally suppressed. The most recent global HIV data through 2018 show that progress towards the 90‐90‐90 targets for men lags behind at 75‐74‐85 compared to 84‐81‐87 for women. Looking at the second 90, ART coverage is considerably lower for men than women globally (68% vs. 55%), and consistently lower in all of the seven World Health Organization (WHO) regions except Latin America.